~ BRANDING IN GOA

Brand Goa...Gets a New Life!

I heard this comment “Goa Tourism branding.....arey its a same old feni in a new bottle”

We would say that “it’s the same Goan feni but a new and improved one, packed in an export quality bottle”

Branding firm Chlorophyll recently infused a new life in Brand Goa. After this dose, most of the People related to tourism in Specific are feeling elevated (at least those aware of this progress)

We, at Branding in Goa (BIG), are trying to analyse this activity from its “Brand Communication” effectiveness point of view.

For this let us analyse what our NEW Brand Goa is communicating to its audience vis-à-vis what other popular tourist destinations are communicating.

Let us first see what the tagline is communicating. Let’s compare it with Goa’s close competitor Kerala

“God’s Own Country”-Kerala

Tagline speaks about Nature, Spirituality, out of world experience.

“Kenna Slow Kenna Fast”-Goa

Tagline speaks about the Contrast experiences, slow relaxing, upbeat, and modern.

Secondly let us analyse the Poster Ads for Goa tourism

As of now, only poster ads for Goa are out, We are sure Chlorophyll must have planned something for television also.
Poster ads for Goa, speaks about the various contrast that are available for a traveller in Goa. All the posters are consistent with the tagline.
Some of the themes of these ads are “ Romantic Monsoon in Goa”, “Explore more in 1 hour”, “Many different cultures of the world are part of Goa”, “Explore nature explore more than just beaches”

For seeing the detail posters click on the below link.

https://www.facebook.com/media/set/?set=a.554297221327715.1073741834.104889082935200&type=1

If we look at other tourism destinations like Madhya Pradesh tourism, their ads focuses on “exploring history”, “enjoy encounters with wildlife (especially tigers)”, “feel the culture of India”
Kerala too is consistent in its message of “God’s Own Country” and most of its ads are with similar themes like that of Goa.

No doubt, from what Goa tourism was doing all these years and what it can do now with the help of Chlorophyll, there is certainly a positive difference. Chlorophyll, as per us has got the theme perfectly right in the form of “the contrast Goa has to offer”. Chlorophyll has certainly gifted a “Different selling preposition” for Brand Goa with the new theme.

However, we feel that the pictures in the Goa posters be more tempting, for eg. When one looks at the ad posters of Kerala tourism, one gets virtually transported to these places for a second or so he/she feels the place, experiences it and this “short kick” acts as the tempting factor to travel to Kerala.

Television ads of both Madhya Pradesh tourism and Kerala Tourism are attention seekers. We are hoping that our Goa television ads will hit a “Bullseye” when its created.

Thirdly let’s talk about the logo

“Stupendo fantabulously fantastical”....these is what comes to our mind when we see our new Goa tourism logo.
It is an excellent job and says lot about the contrast experience one can have in Goa.

Lastly lets talk about the website